Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We’ve just scored again 😉
Eg exercise-equipment-reviews.htm is our reviews page.
Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% appearing, which is something the browsers throw in there to represent a space.
If we then name the link to this page from our other pages ‘exercise equipment reviews’ and also make the link bold we’ll score a whole bunch of points on the SE’s. If you then use the other techniques described on this page to optimize the page exercise-equipment-reviews.htm around the phrase ‘exercise equipment reviews’. You’ll be well on your way to getting a top listing in the engines. 😉
Keywords and keyphrases in a link and the name of a page file are very important boosters.Anyone would be a fool not to optimize them to the hilt. But this is often overlooked and simply not known about.
7: Name your Images properly and utilise their Alt tags.Each image file displayed on a site is linked to with a line of code containing the path to the image. So along the lines of our link strategy above lets utilise that link and fill it with keywords.
Eg We have an image on our home page of a piece of exercise equipment. Lets name that image exercise-equipment.jpg. Most sites store their images in a folder named images, logical, but there’s a missed opportunity there. Lets call our image folder exercise-equipment.So what we have as a link to our image is src=”exercise-equipment/ exercise-equipment.jpg”Very nice.
But there’s more, all images should have an Alt tag this tag controls the text that appears when you role over an image, the little yellow box that appears with a description?Hmmm … what should we do with that 😉 You guessed it stick our key words in there.
Is that it for images ? not quite there’s  https://www.alexandremthefrenchy.com/ one more trick I’ll let out of the bag here. Its very simple but effective, add a link to your image to a relevant page or if you don’t want it to lead anywhere link it back to the page its on. Either way you’ll score again for the keywords in the link as mentioned above. 😉
So you should have something like this -a href=”exercise-equipment-review.htm”img src=” exercise-equipment/exercise-equipment.jpg ” alt=”exercise equipment” width=”113″ height=”123″ border=”0″>
Just look at all those juicy keywords. This little technique is little known and is another wasted opportunity.
8: Site map and doorway pages.A site map simply consists of links to all the pages on your site. It may be that the way you have your site structured you will have some pages that don’t link to each other. Having a site map linked to from every page not only helps visitors navigate your site but also acts as a highway for the ‘spiders’ to crawl all of your site quickly and easily. Plus think of all those juicy keyword and keyphrase links on the one page. 😉
Doorway pages consist of the techniques mentioned already on this page but taken that little bit further. Essentially the pages focus heavily around a keyphrase and utilise the techniques mentioned here sometimes to the detriment of grammar and readability. A doorway page exists to get a listing in the SE’s for its keyphrase and when visited it simply has a link to the main site.
If your site is pretty small then it may be useful to have some keyphrase targeted doorway pages. If your sites a little larger there’s no reason why you can’t focus the existing pages on a keyphrase properly as described here and have them do the same job as a doorway page.
9: Link exchange.Over the last 2-3 years or so the links pointing to your site have become extremely important.Following Googles lead the SE’s have placed more emphasis on the related and relevant links a site has. The better these links are the better your sites ranking. It’s important to state that not just any old link will do although this will help a little a relevant link would be much more beneficial.
So back to our example site -Our site sells and reviews exercise equipment that’s all. That’s a pretty big area by itself anyway. But what if we exchanged links with a site selling exercise clothing, exercise-clothing.com. One of our keywords is in there which is even better. We add value to our site, exercise-clothing.com adds value to their site our ranking is boosted in the SE’s and the SE provides better results. Everyone’s a winner.
It’s not good enough just to find relevant sites. Ideally you should be finding sites that get good results in the SE’s already. Linking to one of these sites will give your site a great boost.But how do you find out how well a site is ranked?
Try these two free tools -Google toolbar – I’m sure Google needs no introduction. Other than to say once you have it installed the little horizontal green bar in the middle of the toolbar displays the Page ranking(PR) of any site you visit. Other benefits of the toolbar include, search Google from whichever site your on, a popup stopper and an autofill form feature, enter your details once and whenever you need to fill a form in online you can do it with one click.