There was a time when those operating a dollar store could almost just set up some tables, dump a few different dollar store items down, and open the doors for eagerly waiting shoppers to come in a snatch up all of the prize dollar merchandise sitting before them. It really did not matter exactly what dollar store items were included, there just needed to be a good assortment of different products and you were on your way to success. The big challenge was to get the word out about your new dollar store business and to keep the shelves full. Those days are long gone.
With the industry maturing, shoppers becoming more sophisticated, and competition facing you from everywhere, those operating a dollar store must be sharp business people who understand the basics and never compromise on the quality of the visit each shopper can expect each and every time they enter your store. While the list of basic actions is very long, this article will focus on five of the most important actions you must take to guarantee your shoppers will be happy. These actions are critical to maintaining a high percentage of return traffic for your dollar store business.
#1) Keep it clean – where once shoppers would overlook dirty floors, dusty displays and smudged windows, they now have options which include spick and span clean stores to visit. Cleaning cannot be a weekly or monthly action -> it needs to be part of the routine day in and day out if you are to meet shopper expectations.
#2) Organization – start with the simplest of organizational tasks. Keep checkout areas clutter-free, clean and always set up to make checkout easy. All of the items in your store should always be exactly in their home-spot within your store. Finally, be sure dollar store items are logically placed on display throughout your dollar store business.
#3) Absolutely filled with High-Value Dollar Store Items – allowing your store to look only partially filled will cut sales levels as shoppers cannot locate the items they seek and begin to worry whether your business is about to close. Never run out of the specific consumable dollar merchandise your shoppers have grown to depend on dollar stores to provide.
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#4) Music – make your dollar store business goal to create a truly memorable shopping experience for all who enter your store. There is no one action of feature you can depend on to do this. However, having soothing, easy listening music playing in the background certainly contributes!
#5) Lights – When operating a dollar store do not underestimate the power of having a well-lit store. While you certainly do not want high-powered spotlights illuminating the entire store, you do want your shoppers to be able to see each and every piece of dollar merchandise you have placed on display throughout your dollar store business.
Those operating a dollar store face many challenges. They must always have their store clean, well-organized and appealing to shoppers. The dollar store items they offer must be seen as high-value and in-demand by shoppers. The most popular and in-demand dollar merchandise shoppers always seek must be available whenever they are needed. These and many other equally as important factors combine to create the formula for solar store success.
